At Salón Look Madrid 2023, BrazzCare proudly introduced a revolutionary way of sharing our innovation: the Walking Manicure Experience.
Born out of the challenges imposed by the Covid era, this concept was a creative response to the restrictions on traditional demonstration formats. Before, demonstrations required clients to sit at prepared tables, a process that was slower and demanded time-consuming sanitization between each session.
With the Walking Manicure Experience, we broke free from these limitations.
Instead of sitting down, visitors remained standing, enjoying a fluid, dynamic, and more personal experience. Upon arrival at our booth, their hands were hygienized using our Pre-Service solution, setting the stage for a quick, efficient, and highly engaging manicure demonstration.
Supported by four skilled technicians at four individual stations, we created a seamless flow that allowed visitors to experience the benefits of BrazzCare's waterless manicure — without the downtime associated with traditional setups.
The results were remarkable:
Thanks to this new model, we were able to introduce our concept to up to 20 times more people compared to previous demonstration formats. It was an exponential leap in reach, efficiency, and brand impact.
The Walking Manicure Experience is more than just a format — it's a symbol of how BrazzCare turns challenges into opportunities for innovation. A faster, safer, and more exciting way to present the future of nail care.
And at Salón Look Madrid, that future was felt — and celebrated — by everyone who walked through our stand.
