And the answer is... (drum rolls) YES!
Did you know that the right music, at the right time, can increase the chances of your customer becoming more loyal to your salon?
Choosing the right music is one way to add value to the customer experience in your beauty space. The decision of which soundtrack will be made available to your audience should be considered with the same rigor as the decision of furniture and decoration items in your salon. Decide on something pleasant and that suits you and your customers!
Having pleasant music that matches your audience can make the waiting time or even the process of filing and drying the nails less boring.
Wanna learn how not to make mistakes when choosing the ideal playlist for your salon?
Come with us, at BrazzCare we have separated some crucial tips (and even a HACK/SURPRISE for you and your customers), so you don't make mistakes when choosing the music that will shake up your routine.
Know your audience
Who will define if the playlist you chose for your salon is good or bad are your customers. Therefore, you need to know who your audience is and what their preferences are.
Younger and older people have different musical tastes most of the time, so it's worth doing this assessment and understanding who you need to conquer and whether you're going to play Bryan Adams or Harry Styles, for example.
When you have a very varied audience, opt for calmer music or the famous “ambient sound”. Bossa Nova style songs are a good choice when looking for these rhythms. Another option for those who want to reduce the chances of making a mistake is to bet on pop music, whether national or international. So put Beyoncé, Dua Lipa or Anitta in the mix.
Change playlist regarding the day
Custom or seasonal playlists are also great ideas for you to innovate in your salon. Songs can be related to a specific date, such as International Women's Day, for example.
A cool idea for you to interact with customers (it can even be through social networks) is to ask them to indicate the songs they want to hear before they go to the salon.
The most important of all is to remember that there is no correct type of music, but the one that pleases its audience. If you invest in these musical ideas and stand out with them, this can be a differentiator for your salon.
Or, if you prefer to save yourself all this work, know that BrazzCare has a Spotify channel with several playlists carefully selected to meet all the above requirements.
https://open.spotify.com/user/314asgpgcq6f4gulahpd55xrinke?si=05cb2260fb8048cf
What kind of music does your salon play? Tell us and recommend songs, we'd love to know!
