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Behind the Magic: BrazzCare Backstage at Salon Look – Where Chaos Becomes Magic ✨
While the public prepares to visit Salon Look, we’ve been living intense days, full of creativity, planning, and, of course, passion. With just a few days to go (only 4 left!), we want to lift the curtain a little and show you what it really takes to prepare a brand’s presence at a major event.
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We’re back with energy, inspiration, and exciting news!
Same Mission, A New Way of Communicating - we want to turn our blog into a space for inspiration and connection.
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BrazzCare: Now, Brazilian Nail Care
A brand is like a person.Its essence never changes, but it gains new ways of living and presenting itself to the world. And that’s exactly what happened with BrazzCare.With more than 15 years of history and a few small visual changes along the way, the time has come for a true transformation: a new look and a new way of expressing ourselves.As you know, BrazzCare was born inspired by Brazilian manicure and beauty techniques. Now, we’ve decided to embrace our roots even more deeply — so much so that we’ve even changed our name:Nice to meet you, we are now BrazzCare Brazilian Nail Care.This is the birth of a new visual identity, bolder, warmer, and more engaging, bringing the colors and flora of Brazil to life in everything we do.May Brazil and BrazzCare continue to inspire and captivate you every single day.
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BrazzCare at Cosmoprof Bologna 2025: A New Chapter
BrazzCare’s presence at Cosmoprof Worldwide Bologna 2025 marked a turning point in our journey — not because it was our first time at the event, but because it was the moment we introduced our new global positioning to the world:BrazzCare – Professional Nail Care for Brazilian Nail Care. For years, we’ve redefined professional nail care with a system that replaces water with efficiency, routine with innovation, and convention with impact. In 2025, we opened a new chapter. We clearly and confidently embraced what sets us apart: a method rooted in the Brazilian manicure, elevated and adapted for the future of beauty spaces. We’ve taken part in previous editions of Cosmoprof, but this year, we showed the international market who we are and where we’re heading. More than just a booth, we created a meeting point for those seeking new ways to care, serve, and grow. What Does "Brazilian Nail Care" Really Mean? It’s not a trend. It’s not a technique. It’s a mindset — a way of rethinking service with a focus on what matters most: optimized time, uncompromised hygiene, and consistent quality.BrazzCare developed a system that makes this vision scalable, adaptable, and global. We’re bringing the essence of the Brazilian manicure to new markets — not as a trend, but as a new professional standard.
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A Journey of learning in BrazzCare Trainning
On January 29th, 2024, something truly special happened in Lisbon, Portugal:We hosted an exclusive BrazzCare Training Day, bringing together our valued customers and retailers for a day fully dedicated to beauty, innovation, and professional growth.
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Exploring beauty trends at Salón Look Madrid 2023
Once again, BrazzCare had the privilege of living an extraordinary experience in the world of beauty — and this time, we made an unforgettable mark.At Salón Look Madrid 2023, our stand stood out as one of the most visited and dynamic spaces of the entire fair. From the moment the doors opened, a constant flow of professionals and visitors gravitated toward the vibrant energy of the BrazzCare. The Walking Manicure Experience Meets the Lucky Wheel.At the heart of our presence was the Walking Manicure Experience, an innovative, fast-paced live demonstration of our waterless manicure system — highlighting hygiene, safety, hydration, and superior performance.But what truly captured attention — and hearts — was our Lucky Wheel. A lively, interactive centerpiece of our booth, the wheel drew crowds all day long, generating lines of eager participants. Each spin brought a chance to win exclusive gifts like manicure towels and BrazzCare polish removal clips, turning each demonstration into a complete and joyful experience.We didn’t just showcase a product — we created a moment. A Stand That Stole the ShowWith four technicians performing continuous demos and hundreds of visitors passing through our space each day, we were able to introduce our concept to dozens of times more people than ever before. Our stand was not just busy — it was buzzing, glowing with the energy of curiosity, discovery, and enthusiasm. Redefining the Standards of Nail CareAt BrazzCare, we don’t follow standards — we set them. Our disposable gloves, enriched with emollient cream, deliver a manicure experience that is not only safer and more hygienic, but also nourishing for the skin and kinder to the cuticles.It’s a new chapter in nail care — and professionals across Spain got to feel it firsthand. Thank You for Walking With UsWe extend our heartfelt thanks to everyone who visited our booth, engaged with our team, spun the prize wheel, and helped make our presence unforgettable. Special thanks to our incredible Spanish distributor, whose support made this experience possible and powerful. The journey doesn’t stop here. BrazzCare remains committed to delivering high-quality products and exceptional experiences. Follow us on social media to stay in touch with what’s next.2023 was a milestone — but 2024 will be even greater. Let’s keep shaping the future of manicure, together.
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