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BrazzCare at ICES Paris 2022

BrazzCare at ICES Paris 2022

On the 14th, 15th and 16th of May, we took the Walking Manicure Experience to Paris. For the first time, the Brazzcare team participated in the International Congress of Esthetics and Spa.

Participating for the very first time at ICES Paris 2022. Our team went to France to introduce to all french professionals of esthetics our products and the benefits that each one of them can get when doing any manicure service with BrazzCare.
Differentiation and personalized service were the ingredients for an imposing presence. The differentiation strategy through our patented Walking Manicure Experience concept, proved to be an excellent and creative way to let everyone see the superior quality of our products and a differentiated, safe and sustainable experience they can offer.
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It was a unique and surprising experience, and at the same time a huge success. Which wasn't possible without everyone involved: to every employee, partner and visitor, thank you!
If you didn't have the chance to visit us in Paris. You can always see our products here!
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Does Music and Manicure really match?

Does Music and Manicure really match?

And the answer is... (drum rolls) YES!Did you know that the right music, at the right time, can increase the chances of your customer becoming more loyal to your salon?Choosing the right music is one way to add value to the customer experience in your beauty space. The decision of which soundtrack will be made available to your audience should be considered with the same rigor as the decision of furniture and decoration items in your salon. Decide on something pleasant and that suits you and your customers!Having pleasant music that matches your audience can make the waiting time or even the process of filing and drying the nails less boring.Wanna learn how not to make mistakes when choosing the ideal playlist for your salon? Come with us, at BrazzCare we have separated some crucial tips (and even a HACK/SURPRISE for you and your customers), so you don't make mistakes when choosing the music that will shake up your routine.Know your audienceWho will define if the playlist you chose for your salon is good or bad are your customers. Therefore, you need to know who your audience is and what their preferences are.Younger and older people have different musical tastes most of the time, so it's worth doing this assessment and understanding who you need to conquer and whether you're going to play Bryan Adams or Harry Styles, for example.When you have a very varied audience, opt for calmer music or the famous “ambient sound”. Bossa Nova style songs are a good choice when looking for these rhythms. Another option for those who want to reduce the chances of making a mistake is to bet on pop music, whether national or international. So put Beyoncé, Dua Lipa or Anitta in the mix.Change playlist regarding the dayCustom or seasonal playlists are also great ideas for you to innovate in your salon. Songs can be related to a specific date, such as International Women's Day, for example.A cool idea for you to interact with customers (it can even be through social networks) is to ask them to indicate the songs they want to hear before they go to the salon.The most important of all is to remember that there is no correct type of music, but the one that pleases its audience. If you invest in these musical ideas and stand out with them, this can be a differentiator for your salon.Or, if you prefer to save yourself all this work, know that BrazzCare has a Spotify channel with several playlists carefully selected to meet all the above requirements. https://open.spotify.com/user/314asgpgcq6f4gulahpd55xrinke?si=05cb2260fb8048cf What kind of music does your salon play? Tell us and recommend songs, we'd love to know!

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Here’s Why You Should Consider Going Waterless

Here’s Why You Should Consider Going Waterless

Despite the growing trend towards sustainability and improved hygiene standards in beauty services, a staggering 60% of nail technicians continue to use water in their manicure and pedicure routines. Traditional water-based services have been a staple in salons for decades, but as the beauty industry evolves, so do the methods and tools that professionals use. This is where BrazzCare comes in, offering a revolutionary alternative that prioritizes health, efficiency, and environmental responsibility. The Drawbacks of Using Water in Nail Services While water-based services might seem harmless, they come with several downsides that can affect both the client and the technician: Risk of Contamination: Water is a natural breeding ground for bacteria and fungi. Even with rigorous cleaning protocols, soaking nails in water increases the risk of infections, which can compromise the health and safety of clients. Weakened Nails: Prolonged exposure to water can soften and weaken the nails, making them more susceptible to damage and breakage during the manicure or pedicure process. Environmental Impact: The use of water in nail services is not only unnecessary but also wasteful. Salons that offer water-based services contribute to the depletion of this vital resource, which is particularly concerning in areas facing water scarcity. Why Go Waterless with BrazzCare? BrazzCare's waterless kits offer a modern solution to these traditional problems, providing numerous advantages that benefit both the salon and the client: Enhanced Hygiene: Our kits are designed for single use, eliminating the risk of cross-contamination and ensuring the highest standards of hygiene. The antiseptic and antifungal properties of our emollient creams further protect against infections, providing peace of mind for both clients and technicians. Stronger, Healthier Nails: Without the weakening effects of water, nails remain stronger and healthier throughout the manicure or pedicure process. This ensures a longer-lasting finish and reduces the likelihood of damage or breakage. Sustainability and Eco-Friendliness: By going waterless, salons can significantly reduce their water consumption, aligning with more sustainable practices and contributing to the global effort to conserve resources. BrazzCare kits are an eco-friendly alternative that helps salons operate more responsibly. Convenience and Efficiency: Our all-in-one kits streamline the manicure and pedicure process, allowing technicians to work more efficiently. There’s no need for water bowls, towels, or additional disinfectants – everything you need is included in one compact package. This not only saves time but also reduces the clutter on your workstation. Client Comfort and Satisfaction: With BrazzCare, clients can enjoy a more comfortable and luxurious experience. The emollient-rich gloves and socks provide deep hydration and nourishment to the skin and nails, enhancing the overall treatment and leaving clients feeling pampered and rejuvenated. Make the Switch to Waterless with BrazzCare Today! If you’re still relying on traditional water-based methods in your salon, now is the perfect time to consider making the switch to waterless services with BrazzCare. Not only will you be enhancing the quality of your services, but you’ll also be contributing to a safer, more sustainable future for the beauty industry. Experience the BrazzCare difference – a revolutionary step towards better health, efficiency, and client satisfaction in your nail care services.

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Goodbye Summer, Hello Healthy Feet

Goodbye Summer, Hello Healthy Feet

Restore your foot and nail health Summer can be a wonderful time to enjoy the sun, beach, and outdoor activities, but it can also leave lasting marks on the health of our feet and nails. Prolonged exposure to the sun, sand, and salty water can result in dryness, cracks, and even infections. Now that summer is coming to an end, it's the perfect time to give special attention to the care of your feet and nails. Here are some essential tips to restore the health of your feet and nails with the help of BrazzCare products. 1. Deep Hydration with Night Butter After a summer of constant sun exposure and heat, your feet's skin can become dry and rough. BrazzCare’s Night Butter is the perfect solution to restore hydration and smoothness to your feet's skin. This luxurious cream is designed to provide intense hydration while you sleep, helping to repair and nourish damaged skin. How to Use: Apply Night Butter generously to your feet before bed. Massage the cream until fully absorbed. For best results, wear cotton socks after application to help retain moisture. 2. Repair Skin with Emollient Socks Feet can also suffer from calluses and rough patches due to prolonged use of sandals and open shoes during summer. BrazzCare’s Emollient Socks are ideal for softening and rejuvenating your feet’s skin. They are enriched with a special blend of emollient ingredients that help remove calluses and leave the skin soft. How to Use: Put on the socks and leave them on for the recommended time. After removing the socks, use a foot file to remove any remaining calluses. 3. Maintain a Consistent Care Routine Restoring the health of your feet and nails requires more than just occasional care. It’s important to maintain a consistent care routine to ensure long-lasting results. Invest time in weekly treatments and adjust your care routine as the seasons change. Final Tip: To maximize the benefits of BrazzCare products, combine the use of Night Butter and Emollient Socks with a nutrient-rich diet and plenty of water. The end of summer doesn’t have to mean the end of foot and nail care. With BrazzCare products, you can restore and maintain the health of your feet and nails, ensuring they stay beautiful and well-cared for all year round. 

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